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This blog is where the rubber meets the road.

Where we learn valuable things in life and we take that all important step to write it down. Blog-master "Ray" not only share the wisdom he has learned in life but also interviews others and discovers their life's golden treasures as well. Ray warmly invites all of his Facebook,Twitter,Yahoo and other email friends to become followers of the "Making It Happen" blog. -RKO

Saturday, August 27, 2011

Sources for B2B Lead Information: News Flash - Fresh off the Press

So you need fresh B2B leads that turn into sales like yesterday. Well we can't turn back the hands of time but we can find fresh leads by turning to the news. There are many sources where relevant information can be turned into good B2B lead information. Our survey to the left of your screen with this blog suggests a few and asks you, the reader, to answer which ones you find the most meaningful. Let's look at economic news items first, as they require the least amount of effort and the most cost effective to obtain. Since I live and work in the sunny state of Florida I have posted some sources here that I am tracking. Click these links and review the news items. 1) Enterprise Florida  Check out the multiple B2B leads here. See anything you can use? 2) Federal Funds...

Monday, August 8, 2011

The 3 PIllars of Successful B2B Lead Generation

Whether you looking for a new client or making a sale, picking up skills in lead generation is a worthy endeavor. Information is power and it is the right information at the right time that will enable one company to close the sale and another who loses that new business because they were unaware of it. Remember "Smart is the New Rich." This series of articles will deal with the topic of B2B lead generation from tapping into the best sources to discover hot lead info to processing the data so it results in closing more sales. We will look not only at the tried and tested methods but also new techniques in Social Media and Search Engine Optimization. Quite simply put, these stories wll be layed out in the universal computer formula of Input, Processing and Output. Because of our rapidly...

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