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This blog is where the rubber meets the road.

Where we learn valuable things in life and we take that all important step to write it down. Blog-master "Ray" not only share the wisdom he has learned in life but also interviews others and discovers their life's golden treasures as well. Ray warmly invites all of his Facebook,Twitter,Yahoo and other email friends to become followers of the "Making It Happen" blog. -RKO

Saturday, August 27, 2011

Sources for B2B Lead Information: News Flash - Fresh off the Press

So you need fresh B2B leads that turn into sales like yesterday. Well we can't turn back the hands of time but we can find fresh leads by turning to the news.

There are many sources where relevant information can be turned into good B2B lead information. Our survey to the left of your screen with this blog suggests a few and asks you, the reader, to answer which ones you find the most meaningful.

Let's look at economic news items first, as they require the least amount of effort and the most cost effective to obtain. Since I live and work in the sunny state of Florida I have posted some sources here that I am tracking. Click these links and review the news items.

1) Enterprise Florida  Check out the multiple B2B leads here. See anything you can use?

2) Federal Funds being used for Small Business in Florida in this Florida Today story This item
will require some followup. Like a fine wine it will take some time to mature. But it follows
an important B2B principle, "follow the money and you follow the demand for new business
products and services."

Of course it may be at first appearance many of these news items may seem to be of no practical value to you right now. But hold on, in the next posting I show you how you can take this info and cash it in for some fresh B2B leads that you can use. Worthwhile B2B Lead Generation needs to be seen as a series of processes for the Input stage to the final product of closing a new sale.

I challenge you, try it and post sources of economic news items you find to a comment here and we will take this to the next level.

Monday, August 8, 2011

The 3 PIllars of Successful B2B Lead Generation

Whether you looking for a new client or making a sale, picking up skills in lead generation is a worthy endeavor. Information is power and it is the right information at the right time that will enable one company to close the sale and another who loses that new business because they were unaware of it. Remember "Smart is the New Rich."

This series of articles will deal with the topic of B2B lead generation from tapping into the best sources to discover hot lead info to processing the data so it results in closing more sales. We will look not only at the tried and tested methods but also new techniques in Social Media and Search Engine Optimization.

Quite simply put, these stories wll be layed out in the universal computer formula of Input, Processing and Output.

Because of our rapidly changing global economy this series articles will look at places where the optimun information can be found via public record information, hard copy journals, newspapers and of course the internet. The focus of these articles is to give the reader that competitive edge in whatever business niche they are in our global economy.

Become a follower of this blog; where you won't miss a thing, input your opinions in our polls and/or contribute your opinion to our comments section.

Join us at the table, the food is delicious and the company is friendly. Also note the poll to
your left of this page and give us your feedback.